Forecasting

FORECASTING

- SLOPE INTERCEPT -

Incorporating seasonality, trend, de-noising, and intuition, it's possible to accurately forecast patterns to within 5% of the actual as seen in this chart.  The major discrepancies can be attributed to: volatility surrounding holidays, errors in the data, and manual marketing intervention.  While no prediction can be guaranteed, this information is paramount in long term planning for any organization.